What happens when people click the links on your social media pages? Do you have all of your businesses contact information listed? According to Google, 61% of users are unlikely to return to a website they had trouble accessing and 40% of those people will visit a competitors website instead. Don’t let business opportunities pass you by because your website (or any of your company’s Digital Properties) has dead links, bad or missing contact information.

I was inspired to share on this topic because of an experience I had trying to make an appointment at a Hair Salon. The Stylist I was trying to make an appointment with came highly recommended and I loved the pictures I saw of her work, but the only method of contact she had was an email address. It took her almost a week to answer my email – Needless to say, by the time she responded, I had found another Stylist and my hair was cut, colored and coiffed to perfection!

As Business Owners, you cannot let even one potential client slip through the cracks because of something like a lack of contact information on your Digital Properties. Don’t get so caught up in daily operations that you miss the fundamentals of Entrepreneurship! Take the time to develop and implement Systems that allow your business to run like a well-oiled machine. If you find yourself too busy to respond to client inquiries in a timely fashion, it may be time to hire help! The “pain spots” in your business may be telling you it’s time for growth! Don’t be afraid of growth, in fact you should be planning and projecting for it!

Mind Your Business!