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Buyer Personas: What You Need to Know

Hello Friends! Today, personalization is the key to marketing. According to research, 2/3 of millennials expect marketing to be personalized to them and will unfollow a brand if they feel it lacks authenticity. So, how do we create messaging that doesn’t feel packaged, but rather personalized to who our customers are and what they want? One way to do that …

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2019 Digital Marketing Trends

Hello Friends!   It’s the beginning of a new year, and you know what that means! New and exciting things to plan for in the digital marketplace! Take a look at this list of things to plan for and keep your eye on as we kick off another year! Let’s get into it! Video – It has been projected that …

Don’t make it hard to do business with you!

What happens when people click the links on your social media pages? Do you have all of your businesses contact information listed? According to Google, 61% of users are unlikely to return to a website they had trouble accessing and 40% of those people will visit a competitors website instead. Don’t let business opportunities pass you by because your website …