- GIVE
Hello Friends!
Our Founder and CEO, Tisha Holman recently joined the folks at Morning Dose TV to do an Ambush Social Media Makeover and dish a few best practices for social media.
Take a look!
See Tisha Holman on Morning Dose TV
Until next time…keep minding your business!
Hello Friends!
You may have heard us mention CoSchedule in our Vlog from our Founder and CEO Tisha Holman, called Tisha’s Favorite Things. We thought we would share a few more deets as to why this is a GREAT add to your toolset for your business.
Let’s get into it!
Eliminate the endless email threads, piles of sticky notes, and the dozen and half moving pieces. Focus on the real work of writing top-notch content AND growing your audience. Your goal as a business owner should be to ensure your day-to-day operations are efficient and scalable….this helps you accomplish that goal!
Sync all your favorite tools and social platforms into one place, so you can focus on driving traffic to your blog (not jumping from one tool to the next). CoSchedule integrates with tools such as WordPress, Google Analytics, Evernote, Google Docs, MailChimp, Zapier, and more! And you’ll soon see that CoSchedule will help you erase the need for some of these tools….it really is a one-stop shop!
Oh! By the way….we had a chance to interview Chris Paul, Head of Customer Success at CoSchedule on our Podcast….LISTEN HERE.
If you are familiar with Mind Your Business, you know we are BIG on data-driven strategy…..
CoSchedule makes building Social Media Campaigns easy as pie…this tool is really a time-saver!…and it is scalable! It’s a great option for the small business and the enterprise level user!
Seen enough to spark the joy needed to improve your team’s effectiveness? Click HERE to get started!
Until next time….keep minding your business
Hello Friends!
Instagram TV (IGTV) was first introduced in June 2018 and is seeing rapid growth on the platform. We already that vertical video is the trend for how users will consume content on social media, and IGTV is the ideal playground! IGTV is actually a long form video app much like YouTube, but it is accessible within Instagram. These videos are full screen, vertical videos with a time duration of up to an hour. Due to its growth and popularity across many areas of interest, brands are leveraging this platform to make more meaningful connections with their audiences. It is important to build IGTV into your digital strategy as there is much opportunity in this space.
IGTV is giving brands a new opportunity to maximize how they share their ideas, products and services on social media.
The Instagram algorithm automatically targets specific posts for specific users based on the content they liked or previously watched.
IGTV is an incredible platform for brands to elevate and amplify their message on social media. Video content is about to eclipse the digital arena…develop a plan for IGTV and stay competitive in your industry!
Until next time…keep minding your business!
Hello Friends!
Our Founder and CEO, Tisha Holman has released two new books designed to help you elevate and amplify your presence in the digital space! Check them out!
The first is The Social Media Makeover: Second Edition. If your business or organization is not playing competitively in the social media arena, then you are leaving money on the table. What changes do you need to implement to your brand’s social media strategy to see a return on your time investment? What are you doing to ensure your brand stands out in the digital marketing and social media spaces? Do you know how to identify and attract qualified talent to your organization? The Social Media Makeover was written to give you proven strategies, tactics and principles that will help you change the trajectory of your social media. Don’t forget the digital templates! You get twelve templates and worksheets that supplement everything you learn in The Social Media Makeover.
The second book is Go Ye Into All The World Wide Web. ‘Going into all the world’ has taken on a new connotation. In order to reach the next generation and keep your members engaged, your ministry has to have a solid presence in the digital marketplace. A strong digital presence allows your ministry to impact the world beyond the pews. Tisha shares how you can develop a practical digital marketing plan for your church while maintaining a God-inspired approach to the work.
Head to the “Shop” tab of the site to order yours today!
Until next time….keep minding your business!
Hello Friends!
I am very excited about the launch of my new book, Go Ye Into All The World Wide Web. In the book, I discuss the idea of churches, pastors and leaders approaching their efforts to build their digital footprint from a different perspective. Instead of digital marketing, it is Social Ministry.
To me, Social Ministry goes beyond social media – it encompasses a ministry’s entire digital presence: website, email, apps, podcasts and social media.
Here is an excerpt from Go Ye Into All The World Wide Web where I delve into this concept a bit deeper:
We are living in different times. In order to reach the next generation and keep your members engaged, your ministry has to have a solid presence in the digital marketplace. “Going into all the world” has taken on a new connotation: a strong digital presence allows your ministry to impact the world beyond the pews. Do you have a plan in place that positions your ministry to operate with a spirit of excellence? Is your team (both staff and volunteers) equipped with the skills, tools, and resources needed to support the ministry online?
I have worked with many organizations, large and small, that see the value of digital marketing and social media in today’s competitive marketplace. I have sat at conference tables with some of the most talented marketing professionals developing robust strategies to accomplish the goals of the organization in a variety of industry verticals. While I am a staunch advocate for this process, I think it should be approached differently in the church. When it comes to impacting lives for the kingdom of God, the bottom line should be souls, not traditional marketing deliverables. Now don’t get me wrong, there is definitely a business side to churches venturing into the digital arena. Inherently, having an online presence comes with additional operational costs and a skilled staff to make things happen. However, it is my position that in the midst of the operational costs, staffing needs and the monetization possibility of this work, the main thing needs to stay the main thing: The Great Commission.
So, let’s define social ministry. Social ministry is the untapped, often underestimated opportunity the local church has to disciple and change lives through its online platforms. The task is great, but the plan is simple. The following pages will give you the framework you need to develop a solid plan for your ministry in the digital arena. The plan will give you insights from two perspectives: practical tactics, concepts and mechanics, and the more God-inspired impact you can have through social ministry. You need the information that defines the practical needs to implement the principles I will explain. However, with that comes how things can be implemented in a way that still allows you to approach the work in alignment with what God has called you to do.
Your church’s social ministry should ultimately be an extension of everything that is going on within the four walls of your building. Advancements in modern technology have given you the power to reach far beyond the pews! Once you have a strong foundation laid, build upon it by developing ministry-centric campaigns that have a primary objective to touch souls and enrich the lives of the people you serve. Prepare to mind God’s business in the digital space.
As disciples of Jesus Christ, we are called to go into all the world and spread the gospel. Do not lose sight of that and I surmise you will stand in awe of the ways God will enlarge your territory, just as he did Jabez in 1 Chronicles 4:9-10.
Order your copy of the book today by visiting the “Shop” tab.
Until next time…keep minding GOD’s business as you build your Social Ministry!
Tisha
Hello Friends!
It’s my Birthday today and I thought this would be a great time to share some of my absolute favorite things related to the wonderful world of digital marketing with you to celebrate!
Let’s get into it!
Until next time…keep minding your business!
Hello Friends!
We are excited to share that we have just launched a podcast called, You Need To Mind Your Business!
You Need To Mind Your Business is a weekly podcast that gives entrepreneurs tips, tools, and resources they can use to elevate their business in the areas of: Digital Marketing, Social Media and Branding.
Expect insights on best practices, the insider scoop on emerging trends, new applications, and more!
Look forward to engaging conversations with expert guests, and other surprises along the way! The podcast is LIVE – get caught up on the episodes you missed and subscribe!
For your listening pleasure, simply click the link below to catch the podcast on your favorite platform!
Share this with a friend!
Until next time…keep minding your business!
Hello Friends!
It’s the beginning of a new year, and you know what that means! New and exciting things to plan for in the digital marketplace! Take a look at this list of things to plan for and keep your eye on as we kick off another year!
Let’s get into it!
Until next time…keep minding your business!
What happens when people click the links on your social media pages? Do you have all of your businesses contact information listed? According to Google, 61% of users are unlikely to return to a website they had trouble accessing and 40% of those people will visit a competitors website instead. Don’t let business opportunities pass you by because your website (or any of your company’s Digital Properties) has dead links, bad or missing contact information.
I was inspired to share on this topic because of an experience I had trying to make an appointment at a Hair Salon. The Stylist I was trying to make an appointment with came highly recommended and I loved the pictures I saw of her work, but the only method of contact she had was an email address. It took her almost a week to answer my email – Needless to say, by the time she responded, I had found another Stylist and my hair was cut, colored and coiffed to perfection!
As Business Owners, you cannot let even one potential client slip through the cracks because of something like a lack of contact information on your Digital Properties. Don’t get so caught up in daily operations that you miss the fundamentals of Entrepreneurship! Take the time to develop and implement Systems that allow your business to run like a well-oiled machine. If you find yourself too busy to respond to client inquiries in a timely fashion, it may be time to hire help! The “pain spots” in your business may be telling you it’s time for growth! Don’t be afraid of growth, in fact you should be planning and projecting for it!
Mind Your Business!
