Hello Friends! Our Founder and CEO, Tisha Holman was featured in VoyageDallas Magazine! VoyageDallas thinks if people knew more about the lives, journeys, struggles, values and background stories of the local business owners, artists, etc they would be more engaged with them, more likely to do business with them and support them in other ways. They believe the best way to …
Buyer Personas: What You Need to Know
Hello Friends! Today, personalization is the key to marketing. According to research, 2/3 of millennials expect marketing to be personalized to them and will unfollow a brand if they feel it lacks authenticity. So, how do we create messaging that doesn’t feel packaged, but rather personalized to who our customers are and what they want? One way to do that …